No business can afford to ignore social media as part of its marketing. To be most effective, organisations should look to be active in two or at least three networks. Australians are reasonably active consumers of social media. We are at least as avid as USA Users but not as active as some Asian countries. Some key facts:- approximately 18 million Australians have active social media accounts ie 72% of our population From August 2019 to February 2020, Twitter and Linkedin switched places in traffic volume order, Linkedin now has more traffic than twitter. Source:-