During COVID-19, it is reported that half of Australia’s franchise stores recorded a substantial reduction in revenue, with Cafes, Restaurants, Gyms, and Child-Related Businesses among those most affected. A Pulse Check Survey was conducted by the Franchise Council of Australia of 70 franchisees covering 12373 stores nationally. Approximately 46% of survey respondents reported that revenue was less than half compared with the June 2019 quarter. Consequently, 35% recorded increases in revenues, with takeaway food, health, and freight businesses amongst those benefitting. The Franchise Council revealed the greatest challenges in the June 2020 quarter were landlord issues (54%), the health and wellbeing of franchisees and staff (54%), and franchisee financial performance (52%). What are your thoughts? What or have you struggled with during this time?